California Prune Board/Alaska Seafood Marketing Institute
Guangzhou Subway Advertising
During the month of May 2018, the California Prune Board and Alaska Seafood Marketing Institute advertised their product on the Guangzhou Metro with the assistance of SMH International. The Guangzhou Metro is the fourth-busiest subway system in the world, with daily traffic of over 7 million people. The advertising campaign successfully exposed millions of consumers to California Prunes, and led to large amounts of engagements through both associations’ QR code linking users to their WeChat and Weibo official accounts.