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Cherry Marketing Institute

Cherry Night

The first official launching event under the name “Cherry Day” was held on November 11, 2016 by SMH for the Cherry Marketing Institute (CMI). The purpose of this event was to officially introduce the superfruit tart cherries to the Chinese market. U.S. Montmorency tart cherries are a delicious superfruit with a wide variety of health benefits. 


Ms. Julie Gordon delivered the welcoming remarks and introduced U.S. Montmorency tart cherries and U.S. tart cherry growers. Ms. Gordon mentioned that tart cherries are a super fruit that contain various nutritional ingredients and encouraged everyone to add tart cherries to their daily diets.

Four CMI member companies attended the event, introducing their companies and expressing their positive attitudes regarding the potential for U.S. Montmorency tart cherries in the Chinese market. Over 70 professional importers/distributors, retailers, E-commerce players, renowned chefs and media guests attended the event and became educated on the benefits of U.S. Montmorency tart cherries. 

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Public Relation & Events

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