California Prune Board
Shaanxi Culinary School Training Program
In April 2018, the California Prune Board collaborated with the New Epoch Cuisine School to hold the Culinary School Training Program and Contest in Xi’an. SMH International paired the two organizations with each other and facilitated the planning and running of the event. SMH also secured significant coverage of the event in local media outlets and key opinion leader’s WeChat and Weibo pages.
Consumer & Retail Promotion