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Cherry Marketing Institute

Cherry Night

The first official launching event under the name “Cherry Day” was held on November 11, 2016 by SMH for the Cherry Marketing Institute (CMI). The purpose of this event was to officially introduce the superfruit tart cherries to the Chinese market. U.S. Montmorency tart cherries are a delicious superfruit with a wide variety of health benefits. 


Over 70 professional importers/distributors, retailers, E-commerce players, renowned chefs and media guests attended the event and learn about the benefits of U.S. Montmorency tart cherries. 

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